Dr. Arvind Singhal, William J. Clinton Distinguished Fellow at the University of Arkansas Clinton School of Public Service, has co-authored a research article, “New directions for diffusion of innovations research: Dissemination, implementation, and positive deviance,” that has been published in the July 2020 edition of Human Behavior and Emerging Technologies.
The article is co-authored with Dr. James W. Dearing of the Department of Communication at Michigan State University. Human Behavior and Emerging Technologies is an interdisciplinary journal publishing high-impact research that advances the understanding of complex interactions between diverse human behavior and emerging digital technologies.
Singhal’s Clinton School course, Dynamics and Complexities of Social Change, helps students understand social change processes.
From the recent article’s abstract:
In the present article, we highlight three new directions for scholars interested in diffusion research. While other scholars are actively pursuing diffusion research with different emphases including large-scale randomized trials in international development, policy diffusion, and the diffusion of beliefs through social media, here we focus on dissemination science, implementation science, and positive deviance research. Each of these new directions fills a void in the traditional diffusion of innovation research and practice paradigm, while sharing a focus on improving public health and healthcare.
Singhal is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative at the University of Texas at El Paso.
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